5 Marketing Trends to Watch in 2020
Resources: https://www.inc.com/tanya-hall/the-top-marketing-trends-you-need-to-adopt-in-2020.html https://www.score.org/blog/4-key-digital-marketing-trends https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#dd95c9813d5d https://www.inc.com/young-entrepreneur-council/5-small-business-trends-to-leverage-in-2020.html https://marketinginsidergroup.com/marketing-strategy/2020-marketing-trends-you-need-to-know/ For Bulleted Callout Box (article highlights) 4 Marketing Trends to Watch in 2020 Highlights • Customer Experience. Your audience expects you to tailor your service to their needs. Focus on relationship building and solving their problems. Think about targeting specific groups within your customer base with blogs, emails, and promotions. • Mobile Marketing. Customers get information while on the move. Consider a custom app, SMS, or advertising to reach customers. • Shoppable Posts. As mobile marketing reaches audiences where they are, audiences are open to buying on social media. • Visual Content. If you are not aggressively using photos, videos, and interactive content (quizzes, polls, or popups, for example), your social media and website copy may appear bland. Visual content attracts and engages.